Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Recent Articles
Drive Holiday Season Sales with Microsoft Advertising
85% of U.S. shoppers plan to take part in major sales events this year, with similar growth seen worldwide, 76% […]
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
WH Family Strategy in Digital Marketing: WHY – The Foundation of Every Successful Campaign
Introducing the WH-Family StrategyWelcome to the WH-Family Strategy series. The WH Family Strategy is a digital marketing framework that organizes […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Drive Holiday Season Sales with Microsoft Advertising
85% of U.S. shoppers plan to take part in major sales events this year, with similar growth seen worldwide, 76% […]
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Your Ultimate Google Ads Holiday Checklist for E-commerce Store
As the holiday season approaches, it’s the perfect time to optimize your e-commerce store as online shopping activity increases. With […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]
WH Family Strategy in Digital Marketing: WHY – The Foundation of Every Successful Campaign
Introducing the WH-Family StrategyWelcome to the WH-Family Strategy series. The WH Family Strategy is a digital marketing framework that organizes […]
Get Ahead with Google’s Calculated Delivery Speed Estimates
Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Google Automated Discounts vs Merchant Promotions
Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Everything You Should Know About Microsoft Advertising
In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]