Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]
Recent Articles
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Everything You Should Know About Microsoft Advertising
In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Get Ahead with Google’s Calculated Delivery Speed Estimates
Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]
Understanding Microsoft Advertising’s Feed-based Audience Campaigns
What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Your Ultimate Google Ads Holiday Checklist for E-commerce Store
As the holiday season approaches, it’s the perfect time to optimize your e-commerce store as online shopping activity increases. With […]
Drive Your Holiday Season Sales with Microsoft Advertising
As the holiday season approaches, we all are gearing up for one of the most awaited periods of the year. […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]
Get Ahead with Google’s Calculated Delivery Speed Estimates
Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Google Automated Discounts vs Merchant Promotions
Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]
6 Key Elements to Optimise Your Product Feed for Google Shopping Filters
The filters in Google Shopping have become an integral aspect of users’ shopping journeys. These filters help shoppers quickly navigate […]
Everything You Should Know About Microsoft Advertising
In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Understanding Microsoft Advertising’s Feed-based Audience Campaigns
What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]