Make Informed Decisions with Google Manufacturer Center’s Insights
By now, you likely have a good understanding of what Google Manufacturer Center is and the numerous exciting features it offers. It is truly a boon for the manufacturers and brand owners.
Among the countless features available, the Google Manufacturer Center Insights section stands out the most. This section provides manufacturers with a wealth of data and analytics, enabling them to make informed decisions and optimize their online strategies for maximum impact, giving them an edge over their competitors.
So, what exactly can manufacturers explore within the Google Manufacturer Center Insights section?
The Google Manufacturer Center Insights section is divided into two main areas. These sections offer a comprehensive view of your market position and product performance, providing you with the insights needed to stay ahead of the competition and drive success.
Two main areas of Google Manufacturer Center Insights Section:
1. Competitive Brands
The Competitive Brands section offers a comprehensive overview of your products’ performance against your competitors. The graph and table show you the percentage of people who clicked on a product of your brand as well as on a product of a competing brand. This information helps you understand consumer behavior and preferences.
Consequently, it will help you better position yourself within the e-commerce ecosystem by knowing which brands, other than yours, people are interested in.
Remember: Competitive brand insights are visible for accounts with at least one approved brand with significant traffic.
2. Product Analytics
The Product Analytics section provides valuable data and metrics to help manufacturers understand their product performance in the market. It shows product-level analytics including impressions, clicks, and click-through rates within the Shopping experience, exclusively to the Manufacturer.
Remember: To protect retailer privacy, product analytics graphs are only available for approved products with a minimum of 5 sellers and a verified brand.
These insights cover products listed by you or any seller of your products, whether through paid (Shopping ads) or unpaid (free listings) channels. The product analytics section shows different graphs for product performance. Let’s learn more about them.
— Product Analytics Graphs:
The following graphs will be available under the Product Analytics from the Google Manufacturer Center Insights menu:
* Top Performing Groups
These graphs help identify which product groups are performing the best in terms of key metrics such as impressions and clicks over the past 30 days. This valuable data helps manufacturers identify which product groups are attracting the most attention and engagement, allowing them to focus on optimizing these high-performing products for even better results.
* Top Trending Groups
These graphs highlight product groups that are gaining traction and increasing in popularity over the last 30 days. It features two columns: Trending Up and Trending Down. The Trending Up column highlights product groups that have gained popularity and increased in performance, while the Trending Down column shows those that have seen a decline in interest and performance. It would help manufacturers quickly identify which product groups are on the rise and which ones may need attention or a strategic adjustment.
* Top Price Changes
The Top Price Changes section highlights products with the largest percentage change in their average price, weighted by impressions or clicks, between two compared time periods. This section is divided into two categories: Price Drops and Price Jumps. The Price Drops category lists products that have experienced significant price reductions, while the Price Jumps category showcases products that have seen notable price increases. This information helps manufacturers understand pricing trends and adjust their strategies accordingly.
* Top MSRP Gaps
This section identifies discrepancies between the Manufacturer Suggested Retail Price (MSRP) and actual selling prices. It compares the MSRP with actual selling prices across different product groups, highlighting significant gaps. It will help manufacturers understand which products are being sold significantly above or below their recommended prices, providing valuable insights for pricing strategy adjustments and market positioning.
Remember: To access the top MSRP gaps report, you must submit the suggested_retail_price attribute. Please note that this information is not shown to users in product ads and is only used as a reporting benchmark.
In conclusion, Google Manufacturer Center is an invaluable tool for manufacturers, offering comprehensive data analytics to understand and optimize product performance.
From tracking product-level metrics such as impressions, clicks, and click-through rates to identifying key trends and competitor activity, the platform provides a wealth of data to inform strategic decisions. Manufacturers can stay ahead of market trends, refine their marketing strategies, and maintain a competitive edge.
For these valuable Google Manufacturer Center insights, the primary step must be an optimized feed submission. To take care of this, we have our Simprosys Manufacturer Feed app for Shopify stores that works on the Content API method which automates the feed submission process making it easy and convenient.
Get ready to control your brand narrative and make the right customers fall in love with your products and brand. Stay tuned for our next blog, where we will dig further into the Google Manufacturer Center insights and analytics!
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