What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Ads Management Tips
Discover expert tips and strategies for effective ads management.

Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]

Mastering Microsoft Advertising’s Auction Insights Tool
Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]

Best Practices for Ad Assets Optimisation in Performance Max Campaigns
Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]

Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Know About Ad Assets in Performance Max Campaigns
Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]

Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]

Google Performance Max Optimization: 8 Tips for Better Campaign Performance
As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]

5 Ways to Evaluate Your Google Performance Max Campaigns
Google Performance Max campaigns are transforming the digital advertising landscape, offering businesses a cutting-edge approach. As you are aware, these […]

6 Points to Consider When Starting With Google Performance Max Campaign
In the world of Google Shopping Campaigns, Performance Max is a game-changer. It combines the best of Google’s machine learning […]

Facebook Ads: Starting Strong With These 5 Steps
From a marketing and advertising point of view, Facebook Ads offers a range of options for merchants to target audiences […]

Google Analytics 4: Guide for your E-commerce Store
You might already be aware that Google Analytics 4 (GA4) has replaced Universal Analytics (UA) starting July 1, 2023. Since […]