Ads Management Tips

An image showing filtration of a broad audience to narrowed down audience which are differentiated into various categories shown by different colors. The ones in grey are not included in any group. Also, we have shown an dart image showing target. Further ad wireframes are shown as this helps in personalised ads.

Understanding Customer Match Lists to Enhance Audience Targeting

Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]

May 16, 2025 Nidhi Agarwal

This image is about Microsoft Advertising's Feed-based campaign which shows a girl working on a laptop and there are icons showing the placements where this campaign's ads will be served. It includes Edge, LinkedIn, Bing, MSN networks

Understanding Microsoft Advertising’s Feed-based Audience Campaigns

What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]

May 1, 2025 Nidhi Agarwal

A man pointing towards a pie chart displaying different audience. A graph represent a rise in campaign performance with an upward arrow and image contains the title Get started with Google Ads Audience Segments.

Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI

When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]

Apr 22, 2025 Pratik Patel

Microsoft Auction insight and its six key metrics

Mastering Microsoft Advertising’s Auction Insights Tool

Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]

Mar 11, 2025 Pratik Patel

Ad Assets Optimisation for Performance Max Campaigns.

Best Practices for Ad Assets Optimisation in Performance Max Campaigns

Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]

Feb 25, 2025 Pratik Patel

Google Performance Max Campaign Updates 2025: Key Features & Improvements

Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Feb 17, 2025 Nidhi Agarwal

Know About Ad Assets in Performance Max Campaigns

Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]

Dec 26, 2024 Pratik Patel

Google Ads auction Insight and its 6 Key Metrics

Unlock Google Ads Auction Insights: 6 Key Metrics

In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]

Nov 8, 2024 Pratik Patel

Optimize Google Performance Max Campaigns

Google Performance Max Optimization: 8 Tips for Better Campaign Performance

As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]

Jul 19, 2024 Nidhi Agarwal

5 Ways to Evaluate Your Google Performance Max Campaigns

Google Performance Max campaigns are transforming the digital advertising landscape, offering businesses a cutting-edge approach. As you are aware, these […]

Jul 1, 2024 Nidhi Agarwal