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Google Display ADS: 8 Best Practices to Optimize your Campaigns

The eCommerce business has changed the overall online shopping experience completely. There are various ways to showcase your products on digital platforms.

One of the ways is to run display ads, a form of online paid advertising where you can show ads in the form of graphics, images, banners or photos with a text. Display ads not only help spread brand awareness but also help visitors re-engage with your websites recurrently.

The ads can be run in the following ways. 

This image is about best practices to optimize display ads


  • Banner ads

Banner ads are highly used amongst all ads. They are image based ads, placed at the top of the websites to grab visitors’ attention.

  • Video ads

Video ads are one of the most effective ways to feature your products. You can use YouTube and Instagram channels to make the ads more interactive.

  • Rich media

With rich media ads, you can explore innovative ways to market your products. You can make ads engaging using video, audio and clickable elements.

  • Interstitial ads

Interstitial ads are designed to grab the attention of visitors as soon as they visit your website. They appear in a different webpage before visitors are redirected to the original webpage.

8 best practices for Display ads optimization

  • Keep appropriate and compelling ad copy

Make sure to add or write appropriate ad copies for websites’ landing pages. Add specific keywords or phrases with relevant descriptions about the products that you want to sell.

  • Determine your demographic

Define the group of audiences as per their basic demographic details like age, gender, interests, etc. Use high-quality images. Avoid overlaid logos or images, or ad text. Always use top quality images for better visibility.

  • Track the frequency of your display ads

Your customers might get annoyed by seeing the same old ads many times. Track the frequency of your ads before it affects the conversions.

  • Review and exclude placements

Go through relevant webpages, apps and video content. If they don’t relate with your products, then remove their placements from your campaigns.

  • Set budget as per business goals

If you have an unlimited budget then, you can run display ads at all times. If your budget is limited, then review the number of days and times you want to run display ads. Set the budget accordingly.

  • Re-market to retarget at the right time

Display ads allow you to target past/old visitors who have already visited your website. Rengage them when they’re most likely to purchase your products.

  • Give appropriate call to actions

Use high quality call to action for your buyers in a competitive eCommerce market. Your Click through rate depends highly on how unique and attractive your CTA’s are.

These are some basic suggestions that can help you improve your Display Ad campaign, let us know in the comment section about the optimizations that you have tried and worked for you.

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