In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]
ppc marketing
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Get Ahead with Google’s Calculated Delivery Speed Estimates
Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]
Know About Ad Assets in Performance Max Campaigns
Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]
6 Key Elements to Optimise Your Product Feed for Google Shopping Filters
The filters in Google Shopping have become an integral aspect of users’ shopping journeys. These filters help shoppers quickly navigate […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Your Ultimate Google Ads Holiday Checklist for E-commerce Store
As the holiday season approaches, it’s the perfect time to optimize your e-commerce store as online shopping activity increases. With […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]
Google Performance Max Optimization: 8 Tips for Better Campaign Performance
As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]
6 Points to Consider When Starting With Google Performance Max Campaign
In the world of Google Shopping Campaigns, Performance Max is a game-changer. It combines the best of Google’s machine learning […]