Digital presence is an integral part for the growth of an eCommerce business, for eCommerce businesses it is important to keep engaging and attracting new audience frequently on the right time. Prior to this article in the HOW part we learned about approach strategy, timings play an important part in success of the approach strategy so in this article we are going to talk about the right time to approach your target audience.
Previously, we learnt the ‘HOW’ question of WH family strategy in Digital marketing. Let’s deep dive into the last question ‘when‘ that helps you ‘identify the right timing’ to approach the target audience in a timely manner.
It is important for you to ‘engage right people at the right time’ to succeed in digital marketing. In this section we are going to understand the importance of timing your digital ads to gain attention of potential consumers.
Let’s talk about selling winter shoes to your target audience. When can you sell this type of product? Or when is the right timing to approach your buyers. Winter shoes can be a must have footwear during the winter season. Thus, selling winter shoes at the ‘ideal timing or season helps boost’ the overall online sales.
Same applies to a video marketing services firm. If you are targeting B2B companies and you are launching creative video templates for sporting events, then doing ads during mid breaks of big sporting events like cricket or other sporting events would help you market it better. So you should be ‘aware of the timings’ of upcoming mass events to succeed with your marketing plan.
That’s all about the “when” question and WH Family Strategy of DIGITAL MARKETING.
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