Digital Marketing

Image showing a confused digital marketer facing difficulty to choose between feed-based campaigns or Performance Max campaigns. The image also shows various ad placements of both types of campaigns.

Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide

The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]

Jul 7, 2025 Nidhi Agarwal

Image showing a laptop with the Microsoft website on the screen. Around the laptop are logos for different Microsoft apps and services like Outlook for email, MSN for news, Edge web browser, LinkedIn for jobs, Bing search, and Microsoft games. The image shows all the different places where Microsoft can show ads to people

Everything You Should Know About Microsoft Advertising

In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]

Jun 24, 2025 Pratik Patel

This image is about Microsoft Advertising's Feed-based campaign which shows a girl working on a laptop and there are icons showing the placements where this campaign's ads will be served. It includes Edge, LinkedIn, Bing, MSN networks

Understanding Microsoft Advertising’s Feed-based Audience Campaigns

What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]

May 1, 2025 Nidhi Agarwal

Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI

When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]

10 Jul,2025 Pratik Patel

Microsoft Auction insight and its six key metrics

Mastering Microsoft Advertising’s Auction Insights Tool

Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]

Mar 11, 2025 Pratik Patel

Ad Assets Optimisation for Performance Max Campaigns.

Best Practices for Ad Assets Optimisation in Performance Max Campaigns

Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]

Feb 25, 2025 Pratik Patel

Google Performance Max Campaign Updates 2025: Key Features & Improvements

Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Feb 17, 2025 Nidhi Agarwal

Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions

Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]

Jan 28, 2025 Nidhi Agarwal

Know About Ad Assets in Performance Max Campaigns

Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]

Dec 26, 2024 Pratik Patel

Google Automated Discounts and Merchant Promotions

Google Automated Discounts vs Merchant Promotions

Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]

Dec 20, 2024 Nidhi Agarwal