Get Ahead with Google’s Calculated Delivery Speed Estimates
Ever feel like the biggest challenge in the online shopping world is, when will my order arrive? You’re not alone! In today’s fast digital marketplace, shoppers go for speed and certainty when it comes to product delivery. Providing accurate Google-calculated delivery speed estimates in Google shopping offers better clarity on shipping and delivery, and is more likely to gain a competitive edge.
Think about it as a customer browsing your products, and their finger hovers over the add to cart button. But you doubt whether it will get here in time. The more accurate you are about delivery, the more likely customers are to click that button.
Note: The Google Calculated Delivery Speed Estimates feature is currently available for products that are shipped from and delivered to addresses in the United States.
Why is Google’s Speed Delivery Estimate Essential For Google Shopping?
Before Google’s delivery estimate was introduced, the estimated delivery time in the shopping results used to show the same duration for two different locations.
For example, if the merchant store is located in California and is providing the delivery of the product within California, the time taken would be 2 days, and for the same product, if the merchant is providing delivery to New York, the time taken would be 4 days.
Hence, in the shopping results, the average time used to display was 3 days.
The shipping settings used to be fixed, regardless of distance. As a result, some customers received products earlier, while others experienced delays.
So, merchants used to rely on manual functions. In this case, there was no flexibility to have zone-wise shipping duration time or warehouse details.
To address this, Google introduced the Delivery Estimate feature to bring more accuracy to product delivery. By providing reliable shipping information, you ensure that customers have a clear understanding of costs and delivery times.
Benefits of Google Calculated Delivery Speed Estimate
- Get Pinpoint Accuracy: Google’s calculations often consider the customer’s exact location, making the estimates far more accurate than broad, manually set zones.
- Effortless Setup: Forget complex shipping configurations, regions, and transit time labels in Google Merchant Center. Google takes care of mapping where your products ship quickly.
- Always Up-to-Date: Google updates as its criteria change, and even when you make changes like adding a new carrier.
Watch our help video to learn more about how to set up the Google calculated delivery speed estimate
Get Free and Fast Shipping Annotation in Google Product Listing
Want those eye-catching Free and Fast Shipping annotations to boost your visibility on Google? This integration makes it significantly easier to achieve it. By participating, Google can automatically determine where your products ship quickly within the US, saving you valuable time and resources.
All you need to do is complete the other requirements, such as:
- First, enable the web conversion tracking on your Google Ads account.
- Shipping from and delivering to addresses should be within the United States, domestic shipping only.
- Either offer free shipping or free shipping above a certain order value.
- Ensure your delivery speed messaging on your landing and checkout pages aligns with customer expectations. It’s recommended to display an estimated delivery date range, not just a shipping speed. Customers prefer knowing when it will arrive, not just how many days it will take.
- Complete the specific approval review form provided by Google.
– Let’s take an example case scenario:
A customer, let’s call her Sarah, lives in Los Angeles, California, and is using Google Shopping to purchase a wireless Bluetooth speaker. She saw a listing for a wireless Bluetooth speaker from your online store and purchased the product on Monday, May 13th. The transit time to deliver this product would be two days, and it will reach Sarah by Thursday.
Because this feature is enabled, Google can calculate a more precise delivery estimate for Sarah based on the following:
Your store’s warehouse location: Let’s assume your warehouse is located in Dallas, Texas.
Sarah’s location: Google knows Sarah is in Los Angeles.
Available shipping methods: You might offer standard shipping via USPS, expedited shipping via FedEx, etc.
Historical data: Google has data on how long it typically takes to ship from Dallas to Los Angeles.
Your handling time: This is the time it takes for you to process and dispatch the order from your warehouse.
How the estimate appears to Sarah: Sarah sees an estimated delivery date range that arrives between Thursday, May 16th, if she chooses standard shipping. This is a more helpful and accurate estimate compared to a broad timeframe because it considers the specific distance, carrier performance for that route, and your handling time.
Get Delivery Transparency
In the world of e-commerce, providing clear and accurate delivery estimates is no longer a luxury, it’s an expectation. Google-calculated delivery Speed Estimates can enhance your customers’ shopping experience, potentially earn those valuable Free and Fast Shipping annotations, and ultimately boost your conversion rates. So, take the leap, connect to the Simprosys Google Shopping feed app, and let Google work its delivery magic for your online store!
Frequently Asked Questions
1. Do I need a specific carrier to use this feature?
No, you don’t need a specific carrier. However, using Google’s supported carriers helps improve delivery accuracy.
2. Is there any way we can exclude certain orders while submitting to Google?
Yes, you can exclude past orders with the order tags feature in the Simprosys app.
3. How to improve delivery accuracy in Google Shopping?
Set accurate shipping rates, handling times, and use reliable carriers. Regularly update your shipping settings to reflect real delivery times.
4. Is this feature available for multiple platform stores?
Yes, Google calculated delivery estimate is available for various platforms such as Shopify, Shopline, Wix, and WooCommerce.
5. Does this improve my performance on Google Shopping?
Yes, showing faster and more accurate delivery times can increase clicks and conversions. It also improves customer trust and satisfaction.
6. Is there a cost to use Google’s calculated delivery speed?
No, Google offers the calculated delivery speed feature for free. There are no additional charges to use it.
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