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    Get Ahead with Google’s Calculated Delivery Speed Estimates

    Last updated on 02 May,2025
    The banner image contains Google calculated speed delivery estimate feature, with multiple product images featuring the Free and Fast Shipping annotation that are visible in the shopping results

    Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a single flat shipping charge, but it’s hard to compete with others who offer free shipping on orders over a certain amount.

    On top of that, Google Merchant Center only allows one set transit time, so all shoppers, no matter their location, see the same delivery estimate.

    Why was it not fair for all?
    Let’s understand it with an example,

    Say you ship from a warehouse in New York and nearby areas like Boston, Philadelphia, takes 2 business days

    Further areas like Seattle, Los Angeles, and Miami would take 7 business days. If you show ‘2 days’ for all, West Coast and Southeast buyers may be let down. If you list ‘7 days,” local buyers might leave their cart.

    Google’s Calculated Delivery Speed Estimates feature solves this exact problem. Instead of guessing, it analyzes your actual shipping history by region and shows each customer a personalized, accurate delivery estimate based on their location. The result? Better customer experience, fewer abandoned carts, and more sales.

    Note: The Google Calculated Delivery Speed Estimates feature is currently available for products that are shipped from and delivered to addresses in the United States.

    Benefits of Google Calculated Delivery Speed Estimate

    • Get Pinpoint Accuracy: Google’s calculations often consider the customer’s exact location, making the estimates far more accurate than broad, manually set zones.
    • Effortless Setup: Forget complex shipping configurations, regions, and transit time labels in Google Merchant Center. Google takes care of mapping where your products ship quickly.
    • Always Up-to-Date: Google updates as its criteria change, and even when you make changes like adding a new carrier. 

    Watch our help video to learn more about how to set up the Google calculated delivery speed estimate

    Get Free and Fast Shipping Annotation in Google Product Listing

    Want those eye-catching Free and Fast Shipping annotations to boost your visibility on Google? This integration makes it significantly easier to achieve it. By participating, Google can automatically determine where your products ship quickly within the US, saving you valuable time and resources.

    The image contains Google Shopping listing page showcasing watches with Free and Fast Shipping annotation, written as 'Get it by Wed (Free)' tag and optional 'Get it fast' label in filter section for better visibility.
    Free and Fast Shipping annotation on the Google Product listing page

    All you need to do is complete the other requirements, such as:

    1. First, enable the web conversion tracking on your Google Ads account. 
    2. Shipping from and delivering to addresses should be within the United States, domestic shipping only.
    3. Either offer free shipping or free shipping above a certain order value.
    4. Ensure your delivery speed messaging on your landing and checkout pages aligns with customer expectations. It’s recommended to display an estimated delivery date range, not just a shipping speed. Customers prefer knowing when it will arrive, not just how many days it will take.
    5. Complete the specific approval review form provided by Google.

    Get Delivery Transparency

    In the world of e-commerce, providing clear and accurate delivery estimates is no longer a luxury, it’s an expectation. Google-calculated delivery Speed Estimates can enhance your customers’ shopping experience, potentially earn those valuable Free and Fast Shipping annotations, and ultimately boost your conversion rates. So, take the leap, connect to the Simprosys Google Shopping feed app, and let Google work its delivery magic for your online store!

    Frequently Asked Questions

    1. Do I need a specific carrier to use this feature?
    No, you don’t need a specific carrier. However, using Google’s supported carriers helps improve delivery accuracy.

    2. Is there any way we can exclude certain orders while submitting to Google?
    Yes, you can exclude past orders with the order tags feature in the Simprosys app.

    3. How to improve delivery accuracy in Google Shopping?
    Set accurate shipping rates, handling times, and use reliable carriers. Regularly update your shipping settings to reflect real delivery times.

    4. Is this feature available for multiple platform stores?
    Yes, Google calculated delivery estimate is available for various platforms such as Shopify, Shopline, Wix, and WooCommerce.

    5. Does this improve my performance on Google Shopping?
    Yes, showing faster and more accurate delivery times can increase clicks and conversions. It also improves customer trust and satisfaction.

    6. Is there a cost to use Google’s calculated delivery speed?
    No, Google offers the calculated delivery speed feature for free. There are no additional charges to use it.

    Pratik Patel

    An e-commerce expert, where he writes insightful content. With 2+ years of experience, he specializes in writing blogs, web pages, and help docs that educate merchants about Google Ads, Microsoft Advertising, Product feed management, and many more e-commerce related topics.

    He transforms complex topics into easy-to-read content, his work helps ecommerce merchants scale their business through actionable guidance.

    Pratik is an explorer at heart, he enjoys reading to spark creativity and deepen his understanding of the e-commerce world. He is also passionate about the emerging trends in digital marketing.