Google calculates delivery speed estimates get you more accurate estimates than manually setting shipping zones. Earlier, U.S. merchants used a […]
Ecommerce Marketing
Understanding Microsoft Advertising’s Feed-based Audience Campaigns
What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Google Automated Discounts vs Merchant Promotions
Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Drive Your Holiday Season Sales with Microsoft Advertising
As the holiday season approaches, we all are gearing up for one of the most awaited periods of the year. […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]
How to Gain a Competitive Edge with Google Manufacturer Center’s Variant & Group Insights?
Our previous post explored how the Google Manufacturer Center Insights section offers a comprehensive overview of Competitive Brands and Products […]
Google Performance Max Optimization: 8 Tips for Better Campaign Performance
As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]
5 Ways to Evaluate Your Google Performance Max Campaigns
Google Performance Max campaigns are transforming the digital advertising landscape, offering businesses a cutting-edge approach. As you are aware, these […]
6 Points to Consider When Starting With Google Performance Max Campaign
In the world of Google Shopping Campaigns, Performance Max is a game-changer. It combines the best of Google’s machine learning […]