85% of U.S. shoppers plan to take part in major sales events this year, with similar growth seen worldwide, 76% […]
digital marketing strategy
WH Family Strategy in Digital Marketing: WHY – The Foundation of Every Successful Campaign
Introducing the WH-Family StrategyWelcome to the WH-Family Strategy series. The WH Family Strategy is a digital marketing framework that organizes […]
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
Mastering Microsoft Advertising’s Auction Insights Tool
Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]
Know About Ad Assets in Performance Max Campaigns
Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]
6 Key Elements to Optimise Your Product Feed for Google Shopping Filters
The filters in Google Shopping have become an integral aspect of users’ shopping journeys. These filters help shoppers quickly navigate […]
Google Performance Max Optimization: 8 Tips for Better Campaign Performance
As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]
Make Informed Decisions with Google Manufacturer Center’s Insights
By now, you likely have a good understanding of what Google Manufacturer Center is and the numerous exciting features it […]
6 Points to Consider When Starting With Google Performance Max Campaign
In the world of Google Shopping Campaigns, Performance Max is a game-changer. It combines the best of Google’s machine learning […]
6 Best Practices to Structure Google Shopping Campaigns
Understanding the Structure of the Google Shopping Campaign The structure of Google Advertising is organized into three tiers: These three […]