What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Digital Marketing
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When managing ad campaigns, many advertisers focus on formats like Display, Search, Demand Gen, or Performance Max, but often overlook […]
Mastering Microsoft Advertising’s Auction Insights Tool
Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]
Best Practices for Ad Assets Optimisation in Performance Max Campaigns
Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]
Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Know About Ad Assets in Performance Max Campaigns
Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]
Google Automated Discounts vs Merchant Promotions
Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Your Ultimate Google Ads Holiday Checklist for E-commerce Store
As the holiday season approaches, it’s the perfect time to optimize your e-commerce store as online shopping activity increases. With […]
Drive Your Holiday Season Sales with Microsoft Advertising
As the holiday season approaches, we all are gearing up for one of the most awaited periods of the year. […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]