85% of U.S. shoppers plan to take part in major sales events this year, with similar growth seen worldwide, 76% […]
Digital Marketing
Google Ads Audience Segments – Reach the Right Audience and Boost Your ROI
When you think of Google Ads targeting, what comes to your mind first? Keywords, Ad assets? But here’s what most […]
WH Family Strategy in Digital Marketing: WHY – The Foundation of Every Successful Campaign
Introducing the WH-Family StrategyWelcome to the WH-Family Strategy series. The WH Family Strategy is a digital marketing framework that organizes […]
Unlock Google Ads Auction Insights: 6 Key Metrics
In this digital advertising world, staying ahead of your competitors is essential to ensure your ads reach potential customers as […]
Microsoft Feed-based Audience Campaigns vs Performance Max Campaigns: E-commerce Merchants’ Strategic Guide
The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Everything You Should Know About Microsoft Advertising
In today’s competitive e-commerce world, smart merchants know that success isn’t just about being seen, it’s about being seen in […]
Understanding Microsoft Advertising’s Feed-based Audience Campaigns
What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Mastering Microsoft Advertising’s Auction Insights Tool
Microsoft Advertising’s Auction Insights tool provides valuable data on competitors’ strategies and performance, empowering advertisers to make informed decisions and […]
Best Practices for Ad Assets Optimisation in Performance Max Campaigns
Have you ever wondered why some online ads instantly grab your attention and make you want to click? It’s not […]
Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Know About Ad Assets in Performance Max Campaigns
Are you considering running a Performance Max campaign? It’s a powerful tool that helps reach a broader audience effectively. While […]