The e-commerce landscape is evolving rapidly. And, Microsoft Advertising has become a boon for online retailers who know how to […]
Nidhi Agarwal
An e-commerce enthusiast with a magical touch for content writing. As a dedicated Content Manager, she brings over 3 years of hands-on experience in SaaS-based content creation, specializing in e-commerce and digital marketing.
Her journey as a content writer has seen her draft compelling narratives that resonate with audiences, whether through blogs, web pages, video scripts, or promotional materials. Her main motto is simplifying complex ideas into relatable and actionable content.
When she’s not busy writing, Nidhi enjoys savoring a good cup of coffee, which fuels her creativity and keeps her inspired.
Understanding Customer Match Lists to Enhance Audience Targeting
Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]
Understanding Microsoft Advertising’s Feed-based Audience Campaigns
What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]
Google Performance Max Campaign Updates 2025: Key Features & Improvements
Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]
Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions
Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]
Google Automated Discounts vs Merchant Promotions
Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]
6 Key Elements to Optimise Your Product Feed for Google Shopping Filters
The filters in Google Shopping have become an integral aspect of users’ shopping journeys. These filters help shoppers quickly navigate […]
Drive Your Holiday Season Sales with Microsoft Advertising
As the holiday season approaches, we all are gearing up for one of the most awaited periods of the year. […]
Steps to Create Microsoft Performance Max Campaigns
The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]
6 Reasons to Adopt Microsoft Performance Max Campaigns
Staying ahead in the digital marketing landscape requires being updated with the latest trends. One such update is the introduction […]
How to Gain a Competitive Edge with Google Manufacturer Center’s Variant & Group Insights?
Our previous post explored how the Google Manufacturer Center Insights section offers a comprehensive overview of Competitive Brands and Products […]
Google Performance Max Optimization: 8 Tips for Better Campaign Performance
As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]