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Articles posted by Nidhi Agarwal

Nidhi Agarwal

An e-commerce enthusiast with a magical touch for content writing. As a dedicated Content Manager, she brings over 3 years of hands-on experience in SaaS-based content creation, specializing in e-commerce and digital marketing. Her journey as a content writer has seen her draft compelling narratives that resonate with audiences, whether through blogs, web pages, video scripts, or promotional materials. Her main motto is simplifying complex ideas into relatable and actionable content. When she’s not busy writing, Nidhi enjoys savoring a good cup of coffee, which fuels her creativity and keeps her inspired.
An image showing filtration of a broad audience to narrowed down audience which are differentiated into various categories shown by different colors. The ones in grey are not included in any group. Also, we have shown an dart image showing target. Further ad wireframes are shown as this helps in personalised ads.

Understanding Customer Match Lists to Enhance Audience Targeting

Poor audience targeting and wasted ad spend are common problems for e-commerce merchants. Many ad campaigns fail to target the […]

May 16, 2025 Nidhi Agarwal
This image is about Microsoft Advertising's Feed-based campaign which shows a girl working on a laptop and there are icons showing the placements where this campaign's ads will be served. It includes Edge, LinkedIn, Bing, MSN networks

Understanding Microsoft Advertising’s Feed-based Audience Campaigns

What are Feed-based Audience campaigns in Microsoft Advertising? Microsoft Advertising’s Audience ads can be either feed-based or image-based. Feed-based audience […]

May 1, 2025 Nidhi Agarwal
Google Performance Max Updates 2025

Google Performance Max Campaign Updates 2025: Key Features & Improvements

Google has introduced a range of exciting updates to its Performance Max Campaigns, giving advertisers more control, transparency, and deeper […]

Feb 17, 2025 Nidhi Agarwal
Product Feed Optimisation

Product Feed Optimisation: An Ultimate Checklist to Drive Traffic, Clicks & Conversions

Product feed optimisation is all about fine-tuning and refining your product data by assigning detailed information to ensure it gets […]

Jan 28, 2025 Nidhi Agarwal
Google Automated Discounts and Merchant Promotions

Google Automated Discounts vs Merchant Promotions

Shoppers often seek the best deals when shopping online, and promotions and discounts significantly influence their buying decisions. E-commerce merchants […]

Dec 20, 2024 Nidhi Agarwal
Image showing Google Shopping Filters

6 Key Elements to Optimise Your Product Feed for Google Shopping Filters

The filters in Google Shopping have become an integral aspect of users’ shopping journeys. These filters help shoppers quickly navigate […]

Nov 14, 2024 Nidhi Agarwal
Holiday Season with Microsoft Advertising

Drive Your Holiday Season Sales with Microsoft Advertising

As the holiday season approaches, we all are gearing up for one of the most awaited periods of the year. […]

Oct 25, 2024 Nidhi Agarwal
Image showing how to create microsoft performance max campaigns

Steps to Create Microsoft Performance Max Campaigns

The much-awaited holiday season is almost here! The time when shoppers are busy buying online gifts and e-commerce merchants promoting […]

07 Oct, 2024 Nidhi Agarwal
Image showing why should you opt for Microsoft Performance Max Campaigns?

6 Reasons to Adopt Microsoft Performance Max Campaigns

Staying ahead in the digital marketing landscape requires being updated with the latest trends. One such update is the introduction […]

19 Sep, 2024 Nidhi Agarwal
Manufacturer Center Insights

How to Gain a Competitive Edge with Google Manufacturer Center’s Variant & Group Insights?

Our previous post explored how the Google Manufacturer Center Insights section offers a comprehensive overview of Competitive Brands and Products […]

Jul 24, 2024 Nidhi Agarwal
Optimize Google Performance Max Campaigns

Google Performance Max Optimization: 8 Tips for Better Campaign Performance

As you know, Google Performance Max campaigns offer a comprehensive way to advertise across all of Google’s inventory, including YouTube, […]

Jul 19, 2024 Nidhi Agarwal
Google Manufacturer Center Insights section

Make Informed Decisions with Google Manufacturer Center’s Insights

By now, you likely have a good understanding of what Google Manufacturer Center is and the numerous exciting features it […]

Jul 5, 2024 Nidhi Agarwal

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